I created a comprehensive Trend Library that tracked over 150 emerging trends, including more than 40 "Trend At A Glance" one-page deep-dive reports on cultural, societal, and technological signals. By monitoring these signals, I accurately predicted upcoming movements that informed strategic decision-making.

This library became a strategic asset for understanding market dynamics and competitive landscapes, utilizing data from Tubular Labs to compare audience sizes, demographics, and engagement metrics. The tool empowered strategists with precise insights into both macro and micro trends, ensuring that strategies remained data-driven and forward-thinking.

Additionally, I built customizable categorical systems and widgets to tailor the data to specific project needs, making it highly adaptable across teams. By integrating platform-specific metrics like TikTok engagement rates, I offered a holistic view of digital trends, guiding effective content creation and audience engagement strategies.