In partnership with Maybelline and Snapchat, I developed the creative concept, pitched innovative ideas, and executed a full campaign, including storyboarding and final production.

As the on-set production lead, I managed editors, costuming, and all aspects of production for client approval.

The campaign garnered an impressive 2.32 million unique viewers and 15.4 million total views, significantly enhancing user engagement and fostering positive sentiment across social platforms.